Hasbro and Gramercy with Group Monarch International Announce the Launch of a Breakout Line for NERF DOG Including Toys, Agility and Training Items for Consumers' Loyal Sidekicks, and an Organic Substrate Pet Bedding.
Hasbro, Inc. (NASDAQ: HAS), announced a strategic licensing program with Gramercy Products, Inc. to launch NERF DOG, a full range of NERF-inspired canine retrieving toys. The high-performance, tough and durable was launched at Walmart stores throughout the U.S. the summer of 2013 followed by pet specialty stores on fall. Gramercy Products with Group Monarch International will be selling the Latin America and Caribbean markets.
"NERF DOG is a great example of Hasbro's strategic approach to marrying the sports action category with key brands like NERF," said Simon Waters, Senior Vice President, Global Brand Licensing & Publishing at Hasbro. "The new NERF DOG line will perfectly translate the DNA of the NERF brand into a fresh breakout line that encapsulates the inner drive shared both by dogs and their owners to engage in over-the-top active play. It promises to be quite fun for all."
The NERF DOG retrieving toys include an optimized design and function by introducing special materials to the product line, for example, extra tough NYLON construction and stitching that is three times stronger than what is typically included on standard dog toys. The long distance ball thrower will stand up to the NERF name by achieving a distance of up to 250 feet. The NERF DOG play range will include rubber, plastic, NYLON and Thermo Plastic Rubber (TPR) toys at an array of price points ranging from $5 to $15. COCOMFORT™ substrate for reptiles and small animals bedding.
About Gramercy Products
Based in Secaucus, NJ, Gramercy Products, Inc. is a leading consumer product design and manufacturing firm. The company's products can be found worldwide, in specialty, drug, grocery, online and mass retailers.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere.
The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.
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