Glamping Business: Target Market and Trends
The glamping business is rapidly growing and becoming one of the most promising businesses in the hospitality industry. However, to succeed, glamping operators must carefully consider their target audience. For instance, young couples seek privacy and serenity, while families seek facilities and activities to entertain their children. In this article, we will discuss Glampers' latest trends and tendencies worldwide based on the Glamping Market Analysis and segment forecast published by Grand View Research. (https://www.grandviewresearch.com/industry-analysis/glamping-market)
• Key Drivers of Glamping
One of the key drivers of the glamping industry is the increasing number of concerts and big music festivals. To capitalize on this trend, glamping resorts should be located near venues for easy access.
• Popular Types of Glamping Accommodations
Cabins and pods are the most popular types of glamping accommodations due to their lockable windows and doors, safety features, and the availability of amenities such as bathrooms, heaters, and air conditioning.
• Demographics of Glampers
According to the Glamping Market Analysis, Europe holds the largest market share in 2021, with the United States closely behind. The market share for glamping is expected to grow more in the future.
Age groups between 18-32 and 33-55 years account for 70% of the market share. The trend is due to the influence of social media and the internet. Glamping is popular among these age groups because they are often stressed and seek relaxation through nature and luxurious, convenient accommodations. In addition, offering activities that enable them to connect with nature can help alleviate mental health issues such as anxiety and depression. These generations also rely heavily on online reviews and word-of-mouth recommendations when making purchase decisions.
• Characteristics of Glampers
The Glamping Market Analysis highlights the digital nature of glampers, particularly Millennials. They prefer to connect online and expect Wi-Fi access during their stay. ,
a. Digital Pioneers or Digital Natives:
These individuals have grown up with technology and are always looking to connect with others online. Your glamping resort must offer Wi-Fi to satisfy their need to stay connected. However, their excessive internet and social media use can lead to mental health issues like anxiety and depression. Therefore, it's essential to offer experiences that allow them to connect with nature and unplug. They rely heavily on online reviews and word-of-mouth recommendations to make purchase decisions. According to Goldman Sachs ( https://www.goldmansachs.com/insights/archive/millennials/ ) almost 40% of Millennials use social media to make purchase decisions. Around 70% of them also use their smartphones to research and book their travel accommodations.
Single Millennials, who often prioritize travelling over marriage and children, are a significant target audience for glamping operators. Safety and Security are crucial factors for all glampers when selecting a destination.
c. Travel Enthusiasts:
This generation loves to travel and will spend more than $4,000 on their trips. On average, they travel 5.6 times a year and share their experiences on social media. Safety and security are the most critical factors when choosing a destination, so ensure your resort has a comprehensive safety plan.
d. Environmentally Conscious:
These generations are environmentally conscious and care about sustainable and eco-friendly practices. To attract them to your glamping resort, showcase your commitment to sustainability by using renewable energy sources and implementing recycling programs.
Overall, understanding the main characteristics of these generations is crucial in developing strategies to attract them to your glamping resort.
MONARCH® Glamping Domes offers a range of benefits to help your glamping business succeed. Here's how:
Experience Unique Glamping with MONARCH® Glamping Domes
Looking for a way to stand out from the competition in the glamping market? MONARCH® Glamping Domes offers a 100% transparent and 360-degree view that will set you apart from the competition, giving your guests a one-of-a-kind experience that is both memorable and Instagram-worthy experiences that will help your resort go viral on social media. In addition, with a range of sizes and the ability to connect multiple domes, you can create a unique and customized space for your guests.
Safety and Security Without Compromise
At MONARCH®, we understand that safety and Security are top priorities for glamping guests. Therefore, our domes include a security door that can be opened using a traditional look or swipe card, fly mesh windows, and the option to add automatic or manual curtains to ensure privacy. Our glamping domes are also electrifiable, meaning you can install amenities such as air conditioning, a kitchen, and a bathroom for your guests' comfort and convenience.
Perfectly Suited for Millennial
Travelers Millennials are looking for a relaxing escape to connect with nature and unwind from their busy lives. MONARCH® Domes provide the ideal environment for this, with excellent air circulation systems and a cozy, warm atmosphere that's perfect for all seasons. With our glamping domes, you can offer a unique and unforgettable experience that caters perfectly to the needs of millennial travellers.
Get in Touch Today
MONARCH® Glamping Domes is committed to providing you with the highest quality glamping accommodations. Contact us today to learn more about how our domes can elevate your glamping resort and attract a new generation of travellers.
Tel: +1(514) 694-7267